6 Link Building Strategies for Bloggers That All Beginners Should Use

Just having your WordPress blog built and made available to the world isnt the end of your journey. After that, you also need to find a way to let people discover your content in the first place. As far as the internet goes, just having your website online wont give you anything. Its like having a small cabin in the woods. No one will find it.So this is where various methods of promotion come into the picture. What turns out to be one of the most effective sources of web traffic is Google. But obtaining a good position in Google isnt that simple. There are a lot of factors that you need to take into account. One of the main ones, though, are backlinks. In other words, if you want to get traffic from Google, you first need to get backlinks pointing to your WordPress website.Were happy to welcome Ryan Stewart whos going to tell us all about that in todays guest post: The reason your blog needs quality backlinks is because these are the main measures Google uses to verify the trust of a website. In addition, Google looks for quality backlinks to determine your rank for a search query. When links are directed to your site from other, high-quality sites, it acts as a vote of confidence for your content.Google then uses the backlinks, and other measures, to figure out the relevance of your site for specific keywords. If the links are found on sites with non-relevant content, then your links will be considered of a lower quality. On the other hand, if they are on a site similar to yours, then the links will be considered of a higher and more relevant quality.With Google, its about relevance and not quantity. As a result, you dont want to get random links hoping it will push your site up in the search engines. You want quality links, of relevant content, from a diverse set of sources. You also want to ensure the links come from trustworthy domains. Over time, the number of links should grow at a steady pace. If this seems confusing, were here to help you with six link building strategies for bloggers.1. Guest PostingThe Internet is bursting with content, it can feel overwhelming when trying to figure out where to get backlinks. You cant just publish content, no matter how good, and hope people will link to it. That just wont work in todays ultra-competitive, global landscape.Through social media sites, a lot of content is getting shared, but not through backlinks. Links become live and backlinked (when followed) through guest posting. Create valuable content that can attract links.Promote content to an ideal audience so that its seen by people in similar industries and niches.The objective is to get trustworthy sites to publish your content and create backlinks to the desired link. The only way they will do so is if they view your content as valuable. So, one of your link building strategies should be to ensure that your content is worthy, read more here.Take a look at the case study of site Mob.is.it, which provides a tool to help agencies and w ebsites build mobile sites and native apps. The site needed more traffic so, the owner went with a guest blogging campaign. In five months, 44 guest posts were published on 41 blogs. Traffic was then up by 20 percent. Moreover, his content was relevant to his buyer persona and specific keywords.2. Showcase Experts and InfluencersYou may be surprised to find that many experts and influencers are actually willing to give an interview. Plus, your readers will be interested in learning more from what they already are interested in. In addition, you can easily connect with them via social media. So, one of your link building strategies should be to interview experts and influencers.Why does this work? Because, they will link to the interview (if not all then at least some of them will). And, if they are an expert, then they will have a high-quality site. You dont even have to meet them in person. You can schedule a call, a chat or even send an email with your list of questions for them t o answer within an agreed-upon time frame.The ThemeIsle blog has been doing a lot of interviews lately, theres the whole Pirate Interviews series that you should check out. Some of the recent ones: 3. Be RelevantOne thing that people love to read about is current events whether it be in pop culture, politics or all of the above. People are more likely to read up on trendy subjects. This is how you can bait for links. One of the best ways to do this is through lists and rankings. These formats tend to attract more visitors and shares.The same is true if you include charts and infographics, which are easier to share. People are stimulated and excited by visuals. How can you do this? Keep up with whats hot at the moment. Read the news everyday, or at the very least, scan the headlines. Plus, you need to figure out what your target audience would like to read. Once you have decided on a subject, frame it in a new or interesting way.For example, heres how the ThemeIsle team has been doi ng charts:(Charts by Visualizer Lite.)4. Have a Strong VoicePeople want a strong opinion. You can call this a think piece, or a rant, but if its done well, it will get a lot of links. Of course, if you publish this type of content, make sure to support your argument with facts. Within your link building strategies for bloggers, a little controversy is always a good thing for engaging your audience. Just dont overdo it with drama, and stay far away from being mean or hurtful. You should have an opinion, but dont do it to the detriment of your brand.5. Research + AnalysisUse statistics and data to support your article. If someone wanted to present the information you have come up with, the only way they can do it is through a backlink. The point of this type of article is to offer more value to your audience. Statistics and data are highly-linkable. Not all posts need to be user guides, but try to be comprehensive. It takes some work to put together relevant information in a neat pack age.One of your link building strategies should be to set up some time to create these types of articles several times a year. They take a lot of time and effort. Yet, they also result in high-quality backlinks.6. Build Strong Keyword PagesIts not only the content of a blog post that matters for search engine optimization. The actual content describing your pages and whats on the pages matter in keyword optimization as well. When creating your website and building pages, dont hide the keywords. When it comes to url page names, descriptions, and any other verbiage on your page, be keyword friendly.Look at the case study for creativeboom.com. It has a wide variety of backlinks from interesting sources. Some of them may not seem relevant, but upon closer inspection, backlinks on topics from everything such as photo essays to college fashion departments gives the site variety from trusted sources. The plethora of backlinks offer a spectrum in the world of creativity even when it comes t o creative linking.